Conferences that address the marketing concerns of casino venues provide an opportunity for gaming operators and other staff members of gaming companies to sit together and discuss their shared successes and concerns regarding how they promote their sites. Marketing and PR professionals know that it isn't enough to dazzle players -- casinos must go beyond the neon lights and bright bells and whistles of adjectives and superlatives to demonstrate to the gaming public that the casino can deliver a quality gaming experience. Professional conferences give these marketing and public relations staff members the opportunity to discuss issues of common interest such as new player development models, specialization modules and gaming cycles. In addition, the conferences present sessions which deal with new gaming technologies and innovations. The conferences welcome staff members from both land-based casinos and online casinos.