Make it a shaken casino, not stirred.

The land-based casino attracts people from throughout the world who come to experience a unique atmosphere of gaming amidst comfort and indulgence. The casino's flashing bright lights and relaxing environment presents an aura of luxurious and gracious living. This is exactly the type of atmosphere which attracts visitors who arrive at the casino representing a wide spectrum of socio-economic backgrounds, ethnic groups and nationalities. Some people come to the casino with expectations of earning serious prizes but the casino doesn't market itself as a venue for winning real money prizes and most players don't consider winning as their primary goal at the casino. Instead casinos dazzle visitors with their flowing fountains, rich furnishings, first-class restaurants and premier entertainment performances which are the main thrust of the casino's marketing efforts. Experiencing this type of ambiance is also a goal of many of the casino guests who play the games as only one element of the casino encounter.